Get familiar with your readers, and go where they are. For example, if your readers tend to hang out on social media sites, try to do likewise. Readers want to feel they are similar to you; if you spend time on the same websites as they do, that helps increase their confidence in you. Don’t fill your blog with meaningless content. Find a topic that suits your blog, and research it carefully. If you’re just writing about things that aren’t in your niche, you won’t succeed. You need to remember that the content you are writing on will be the key to your success. Make use of social media platforms to direct visitors to your blog, but don’t go overboard with this. For example, if every tweet you post on Twitter gives a link to the blog, people will start to ignore them. Include independent, useful information along with the links.
You can use social media sites like Facebook and Twitter to help attract customers to your blog. Make yourself a great Facebook page and invite everyone you know to fan you and comment, and then link it to your blog. Twitter is even easier to use, as all you need to do is write tweets containing the titles of your most interesting posts along with links to those posts. Don’t overdo your tweets, however; your friends will start to feel like you are spamming them if you only post links to your blog. This strategy can be highly effective in driving more traffic to your blog and increasing your reader base if used in a discerning manner. Be patient when your blog is in its infancy stage. Even with the best advertising and link building campaign out there, it’s going to take a bit of time for readers to find your blog. There also won’t be much for people to read until you have built up a good backlog of content. You create more content as time goes on which will draw more and more readers.